Today the author will try to urge the emerging entrepreneurs to go for a paradigm shift in their thinking while designing their strategy. The basic inspiration of the article comes from a book namely “BLUE OCEAN STRATEGY” though the author does not intend to delve deeper into the book. (Will like to explain BLUE OCEAN ...
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Today as his maiden article on this webpage the author intends to write on a very important field of marketing and branding known as 360 degree of branding. It should be known that between any brand and its target audience there happens to be many touch points, there are many media channels through which a ...
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